COASTAL STRATEGIC MEDIA
Built Local. Recognized Everywhere
CSM Services
Every business is different, and our approach reflects that. While our service packages outline a clear pathway of common marketing and branding needs, each engagement is fully customizable to align with your goals, audience, and stage of growth.
Brand Creation - Turnkey Package
We take care of everything! This option is perfect if you’re just beginning your business's brand. We develop your foundation by creating a unifying identity, starting from strategy, marketing materials, brand boards, and finally your product positioning. We’ll be with you every step of the way throughout this process.
Includes:
Brand strategy & market positioning, logo design, color palettes, font set, brand guidelines, and an internal use brand board.
Brand Refresh / Rebrand
This is for you if you have an established brand but need to modernize. We refine and elevate your existing brand to better reflect who you are today and where you’re headed. Depending on your needs, we can focus on specific deliverables or complete a full brand refresh.
Includes:
Updated logo, brand guidelines, refreshed color palette, and any other digital media.
Social Media Management
Looking to elevate your social media content? We provide content scheduling, promotion strategies, a consistent narrative, and engagement automation. We also offer full account management on a case-by-case basis.
Includes:
Content planning, custom graphics and captions, seasonal promotions, scheduled posting, and performance insights.
Ad Campaign Creation
High-impact ad campaigns designed to meet your goals: whether that’s increasing market share, sales, or revenue. From concept to execution, we create targeted advertising that reaches your audience and drives measurable results.
Includes:
Custom graphics, taglines, audience segmentation & insights, and campaign/promotional creation.
Website Optimization
No longer satisfied with your website? No problem. We can create a new layout, incorporate fresh brand materials, and improve user experience by enhancing site clarity and performance. Ultimately leading to more conversions for your business.
Includes:
Font/spacing consistency, ensuring website functionality, graphics (hero image), call to action, and overall redesign if required.
About CSM
Where Our Story Begins
Coastal Strategic Media is more than a business to me, it’s a reflection of the community that raised me and the values that continue to guide my work. Born on North Carolina’s Crystal Coast, I grew up surrounded by close-knit communities, hardworking people, and the kind of small-town values that emphasize integrity, relationships, and pride in what you build.
The foundation for Coastal Strategic Media was formed during my time at Campbell University, where I refined my skills in business, marketing, and strategic thinking. Today, I’m grateful to be back in my hometown, bringing with me over 10 years of experience in business and brand development, along with an MBA, to serve the same communities that shaped who I am.
What drives me most is helping businesses find their voice and build meaningful connections with the people they serve. Whether it’s launching a new brand, refreshing an established one, or crafting a marketing strategy built for long-term success, I approach every project with the intention of creating meaningful projects.
At its core, my goal is simple: to use the skills I’ve gained to support and elevate my local community, while preserving the authenticity that makes it feel like home.